Last but not least, I will study the strategic use of the third most popular social media channel, LinkedIn. Unlike the other two social media channels discussed before, LinkedIn carries an aura of professionalism. Linkedin brings together many influential professionals and enables opportunities for social networking as well as social marketing. This professional nature of LinkedIn allows passive marketing. Facebook and Twitter enables companies to maintain customer loyalty by aggressively and frequently announcing news and promotions. On the other hand, LinkedIn allows connections with prospects, customers, and vender partners. Your businesses can gain exposure by building connections and displaying recommendations that lead to word-of-mouth.
What is it?
LinkedIn is a network with 65 million business professionals around the world and 110,000,000 unique visitors per month. This social network is obviously broad but also deep. The average LinkedIn member has an average annual household income of $109,000. Along with the high income, nearly 50% of LinkedIn members have decision-making authority of their companies. Hence, LinkedIn would be a great way to get connected and market your business.
How is it used?
Since its launch in 2003, LinkedIn continuously improved its site to better fit the need of the professionals. Just like other social media channels, LinkedIn provides a way to build brand awareness by establishing company representatives as industry experts. Lately, LinkedIn has become more image-centric. Companies should aim to place their logos wherever they can, so that when one adds your company as their interest, the logo will pop up on the feed. The logo will also be an essential part of individual profiles.
Following are 3 steps to effectively incorporate LinkedIn to your business strategy:
What is it?
LinkedIn is a network with 65 million business professionals around the world and 110,000,000 unique visitors per month. This social network is obviously broad but also deep. The average LinkedIn member has an average annual household income of $109,000. Along with the high income, nearly 50% of LinkedIn members have decision-making authority of their companies. Hence, LinkedIn would be a great way to get connected and market your business.
How is it used?
Since its launch in 2003, LinkedIn continuously improved its site to better fit the need of the professionals. Just like other social media channels, LinkedIn provides a way to build brand awareness by establishing company representatives as industry experts. Lately, LinkedIn has become more image-centric. Companies should aim to place their logos wherever they can, so that when one adds your company as their interest, the logo will pop up on the feed. The logo will also be an essential part of individual profiles.
Following are 3 steps to effectively incorporate LinkedIn to your business strategy:
- Select a company representative to lead discussions: Choose couple of your employees to be representatives of the company on LinkedIn. These representatives should frequently introduce products, post questions and recommendations, and reach out to potential venders and customers. Any questions answered on LinkedIn should be incorporated into RSS feed readers.
- Optimize your employees profiles: Your company page may look fabulous with lots of information and logos. However, it's much more effective if your employees maintain a well-kept LinkedIn profile. All sections of the profile should be filled out and upload any recommendations.
- Post your presentations: As I mentioned before, LinkedIn has been constantly updating its features. One of the newest function allows companies to upload presentations. If your company has a new product or recommendations, video presentation is a great way to promote and gain presence online.
Additionally, LinkedIn provides their own tutorial to optimize use. Large companies should consider setting up a tutorial session with a LinkedIn representative to unify your employees presence online.
No comments:
Post a Comment