Welcome again to Sals Social Society! For my first post, I want to start off by defining the topics that will be discussed throughout my blog. First things first, what is the definition of social media? Merriam-Webster dictionary defines Social Media as "forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other contents." Popular forms of social media today include Facebook, Twitter, YouTube, Google+, and Pinterest. Hence, I am currently using social media to deliver my thoughts on social media and its impact on business.
Secondly, what is a business? For the purpose of this blog, "business" will be any entity that requires a marketing strategy in order to achieve its goals -- i.e. corporations, banks, restaurants, an individual, and even social media channels themselves.
Now that we have the two definitions, let's discuss the main idea behind my blog -- Social media's impact on business. As I further develop my blog, I will be discussing the various kinds of social media and its uses, the strategies adopted by different business entities, what were some of the most successful use of social media, what flopped, and why?
The importance of social media to a business today is indescribable. Unlike the traditional internet, Social media allows two way communication in many forms including B2B and B2C. Prior to social media, companies would simply utilize their websites, which in many cases were expensive and only allowed one-to-many dialogs. With the launch of Friendster in 2002, followed by MySpace, Facebook, and LinkedIn, social media began to expand. With this spread, social media allowed businesses to deliver contents inexpensively and at an accelerated speed. Nowadays, social media marketing strategy is a must have, and companies within the same industry compete to gather the most social attraction.
Beyond marketing and advertising, social media has also helped with internal structure of businesses. More and more companies are using social media to build teams, share information, hold meetings and solve problems. As long as the network continues to grow, social media will remain a convenient and an efficient tool for a business.
Secondly, what is a business? For the purpose of this blog, "business" will be any entity that requires a marketing strategy in order to achieve its goals -- i.e. corporations, banks, restaurants, an individual, and even social media channels themselves.
Now that we have the two definitions, let's discuss the main idea behind my blog -- Social media's impact on business. As I further develop my blog, I will be discussing the various kinds of social media and its uses, the strategies adopted by different business entities, what were some of the most successful use of social media, what flopped, and why?
The importance of social media to a business today is indescribable. Unlike the traditional internet, Social media allows two way communication in many forms including B2B and B2C. Prior to social media, companies would simply utilize their websites, which in many cases were expensive and only allowed one-to-many dialogs. With the launch of Friendster in 2002, followed by MySpace, Facebook, and LinkedIn, social media began to expand. With this spread, social media allowed businesses to deliver contents inexpensively and at an accelerated speed. Nowadays, social media marketing strategy is a must have, and companies within the same industry compete to gather the most social attraction.
Beyond marketing and advertising, social media has also helped with internal structure of businesses. More and more companies are using social media to build teams, share information, hold meetings and solve problems. As long as the network continues to grow, social media will remain a convenient and an efficient tool for a business.
